GOOGLE ADS
Google Ads Performance
Spend
$186.93
4 campaigns with spend
Clicks
98
1,573 impressions
Conversions
14
All conversions
CPA
$13.35
Cost per conversion
CTR
6.23%
Click-through rate
CPC
$1.91
Cost per click
| Campaign | Status | Spend | Clicks | Impr | Conv | CPA |
|---|---|---|---|---|---|---|
| AIA | Search | Enabled | $58.47 | 33 | 254 | 3 | $19.49 |
| AIA | PMax #2 | Enabled | $47.35 | 34 | 692 | 5 | $9.47 |
| Phone Promo | PMax | Paused | $46.03 | 13 | 458 | 3 | $15.34 |
| Phone Promo | Search #2 | Paused | $35.08 | 18 | 169 | 3 | $11.69 |
| Total | $186.93 | 98 | 1,573 | 14 | $13.35 |
GOOGLE ADS
Google Ads Changes This Period
- Mar 15: Added negative keyword "cheap internet" (exact) to AIA Search campaign
- Mar 15: Added negative keywords to Phone Promo Search #2 — "phone upgrade", "residential phone plan", "personal phone plan"
- Mar 14: Added negative keywords to AIA Search — "at&t internet for my home", "xfinity internet", "spectrum internet near me"
- Mar 12: Added negative "personal cell phone plan" to AIA Search
- Mar 12: Paused Phone Promo PMax and Phone Promo Search #2 campaigns
- Mar 10: Launched new AIA PMax #2 campaign (now spending and generating 5 conversions)
- Mar 10: Updated AIA Search keywords with higher-intent business internet phrases
- Mar 9-10: Multiple keyword bid adjustments across AIA Search ad group
Meta Ads Performance
Spend
$4,617.91
2 accounts combined
Clicks
2,650
124,606 impressions
Leads
221
All lead actions
CPL
$20.89
Cost per lead
CTR
2.13%
Click-through rate
CPC
$1.74
Cost per click
| Campaign | Account | Spend | Clicks | Impr | Leads | CPL |
|---|---|---|---|---|---|---|
| INTERNET AIR BUSINESS - Dynamic | V1 | $2,620.67 | 1,682 | 82,832 | 139 | $18.85 |
| INTERNET AIR BUSINESS V2 | V2 | $1,067.84 | 601 | 29,137 | 49 | $21.79 |
| CELL PHONE PROMO | V2 | $929.40 | 367 | 12,637 | 33 | $28.16 |
| Total | $4,617.91 | 2,650 | 124,606 | 221 | $20.89 |
Social Media Activity
Facebook Posts
6
This period
Instagram Posts
6
This period
Total Posts
12
Cross-platform
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Reminder: Check if social media posts are scheduled for next week.
Work Completed
Google Ads
- Reviewed and optimized Google Ads with turbo agent — updated AIA Search with higher-intent business internet phrases, added negative keywords for competitors, non-business intent, and support/account queries
- Updated ad creatives and ad text for price increase — port-in pricing changed from $10 to $15/month
- Updated ads to reflect new pricing — $15/month (was $10), $30/month (was $40)
- Launched St. Patrick's Day ad set
- Updated Google and Meta landing pages
- Removed/corrected inaccurate "100 carriers" and "20+ years" claims, chose conservative experience wording, and fixed header menu items
- Added asterisks and disclaimers on $15 and $30 pricing to APPNA website
- Added $800 ETF buyout messaging with the $15/month plan to the new website
- Made adjustments to APPNA x AT&T based on client feedback
- Made adjustments to Fiber Sales AIA pages based on client feedback
- Updated an image on the new AIA page
- Fixed robot check pop-up getting cut off/overlapped on new website
- Updated new domain to link to the new site (connectfibertoday.com)
- Swapped the domain once the client decided
- Created two more landing pages with different numbers according to screenshot
- Created a landing page for the APPNA Physicians Network
- Added Meta Pixel on the new website and created conversion events
- Paused Phone Promo texting and relaunched AIA texting promo again
In Progress / Upcoming
- Review meeting notes from Fiber Sales meeting
- Follow up with Fiber Sales client — increasing budget likely
Coming Up Next Week
- Continue monitoring new AIA PMax #2 campaign performance
- Evaluate Cell Phone Promo campaign performance and optimize targeting
- Review social media posting schedule for next week
- Finalize remaining website updates based on client feedback
Email-Ready Copy-Paste Section
Fiber Connect Google Ads - Reviewed and optimized Google Ads — updated AIA Search with higher-intent business internet phrases, added negative keywords for competitors, non-business intent, and support/account queries Google Ads Performance - Total Spend: $187 | Clicks: 98 | Impressions: 1,573 | Conversions: 14 - CTR: 6.23% | CPC: $1.91 | CPA: $13.35 - AIA Search: $58 spend, 33 clicks, 3 conversions - AIA PMax #2: $47 spend, 34 clicks, 5 conversions - Phone Promo PMax (paused): $46 spend, 13 clicks, 3 conversions - Phone Promo Search #2 (paused): $35 spend, 18 clicks, 3 conversions Google Ads Changes This Period - Mar 15: Added negative keyword "cheap internet" to AIA Search - Mar 15: Added negatives "phone upgrade", "residential phone plan", "personal phone plan" to Phone Promo Search #2 - Mar 14: Added negatives "at&t internet for my home", "xfinity internet", "spectrum internet near me" to AIA Search - Mar 12: Paused Phone Promo PMax and Phone Promo Search #2 campaigns - Mar 10: Launched new AIA PMax #2 campaign - Mar 10: Updated AIA Search keywords with higher-intent business internet phrases Meta Ads - Updated ad creatives and text for price increase — port-in pricing changed from $10 to $15/month - Updated ads to reflect new pricing — $15/month (was $10), $30/month (was $40) - Launched St. Patrick's Day ad set - Updated Google and Meta landing pages Meta Ads Performance - Total Spend: $4,618 | Clicks: 2,650 | Impressions: 124,606 | Leads: 221 - CTR: 2.13% | CPC: $1.74 | CPL: $20.89 - INTERNET AIR BUSINESS Dynamic (V1): $2,621 spend, 1,682 clicks, 139 leads - INTERNET AIR BUSINESS V2: $1,068 spend, 601 clicks, 49 leads - CELL PHONE PROMO (V2): $929 spend, 367 clicks, 33 leads Website - Removed/corrected inaccurate "100 carriers" and "20+ years" claims, updated experience wording, fixed header menu items - Added asterisks and disclaimers on $15 and $30 pricing to APPNA website - Added $800 ETF buyout messaging with the $15/month plan to the new website - Made adjustments to APPNA x AT&T based on client feedback - Made adjustments to Fiber Sales AIA pages based on client feedback - Updated an image on the new AIA page - Fixed robot check pop-up getting cut off/overlapped on new website - Updated new domain to link to the new site (connectfibertoday.com) - Swapped the domain once the client decided - Created two more landing pages with different numbers - Created a landing page for the APPNA Physicians Network Reporting / Analytics - Added Meta Pixel on the new website and created conversion events CRM / Automations - Paused Phone Promo texting and relaunched AIA texting promo Social Media: 12 posts published this week (6 Facebook, 6 Instagram) Reminder: Check if social media posts are scheduled for next week Branded Update Page: https://fiber-update.melleka.app