WebsiteSwapped domain once client decided on final domain
WebsiteRemoved inaccurate "100 carriers" and "20+ years" claims, updated to conservative experience wording, fixed header menu
WebsiteAdded asterisks and disclaimers on $15 and $30 pricing to Appna website
WebsiteAdded $800 ETF buyout messaging with $15/month pricing to new website
WebsiteMade adjustments to Appna x AT&T pages based on client feedback
WebsiteMade adjustments to Fiber Sales AIA pages based on client feedback
WebsiteUpdated Google and Meta landing pages
WebsiteUpdated image on new AIA page
WebsiteUpdated domain to link to new site (connectfibertoday.com)
WebsiteCreated landing page for APPNA Physicians Network
WebsiteCreated two additional landing pages with different tracking numbers
Meta AdsUpdated ad creatives and text for price increase - port in $10 to $15
Meta AdsUpdated ads to reflect $15/month pricing and changed $40/month to $30
Meta AdsLaunched St. Patricks Day ad set
Meta AdsAdded Meta Pixel on new website and created conversion events
Google AdsOptimized Google Ads with Turbo AI agent - updated AIA search with higher intent phrases, added negative keywords
Reporting / AnalyticsSet up Google Analytics on new website
Copy-Paste for Client Email
Fiber Connect\n\nGoogle Ads Performance\n- Total Spend: $195 | Clicks: 103 | Impressions: 1,632 | Conversions: 14\n- CTR: 6.31% | CPC: $1.89 | CPA: $13.90\n- AIA | Search: $58 spend, 33 clicks, 3 conversions\n- AIA | PMax #2: $55 spend, 39 clicks, 5 conversions\n- Phone Promo | PMax (paused): $46 spend, 13 clicks, 3 conversions\n- Phone Promo | Search #2 (paused): $35 spend, 18 clicks, 3 conversions\n\nMeta Ads Performance\n- Total Spend: $2696 | Clicks: 1726 | Impressions: 85,541\n- CTR: 2.02% | CPC: $1.56\n- INTERNET AIR BUSINESS - Dynamic: $2696 spend, 1726 clicks, 143 leads\n\nChanges This Period\n- Launched new AIA PMax #2 campaign - already producing 5 conversions\n- Paused Phone Promo campaigns to focus budget on AIA campaigns\n- Updated all ad creatives for new $15/month pricing\n- Added Meta Pixel to new website for conversion tracking\n\nCRM / Automations\n- Paused Phone Promo texting and relaunched AIA texting promo\n\nWebsite\n- Swapped domain once client decided on final domain\n- Removed inaccurate "100 carriers" and "20+ years" claims, updated to conservative experience wording, fixed header menu\n- Added asterisks and disclaimers on $15 and $30 pricing to Appna website\n- Added $800 ETF buyout messaging with $15/month pricing to new website\n- Made adjustments to Appna x AT&T pages based on client feedback\n- Made adjustments to Fiber Sales AIA pages based on client feedback\n- Updated Google and Meta landing pages\n- Updated image on new AIA page\n- Updated domain to link to new site (connectfibertoday.com)\n- Created landing page for APPNA Physicians Network\n- Created two additional landing pages with different tracking numbers\n\nMeta Ads\n- Updated ad creatives and text for price increase - port in $10 to $15\n- Updated ads to reflect $15/month pricing and changed $40/month to $30\n- Launched St. Patricks Day ad set\n- Added Meta Pixel on new website and created conversion events\n\nGoogle Ads\n- Optimized Google Ads with Turbo AI agent - updated AIA search with higher intent phrases, added negative keywords\n\nReporting / Analytics\n- Set up Google Analytics on new website\n\n